Nail art as career option: South African company says how
Looking for a viable career option in the booming Indian cosmetics industry? Go for nail art, says Elmien...
Looking for a viable career option in the booming Indian cosmetics industry? Go for nail art, says Elmien Scholtz, founder-director of South Africa-based nail care company, Bio Sculpture. But before taking the plunge, equip yourself with proper education in the art form, she insists. The Indian cosmetics industry - defined as skin care, hair care, colour cosmetics, fragrances and oral care segments - will reportedly touch Rs.20,000 crore ($3.2 billion) in 2014. "Nail extension and nail art have a marvellous future... The women of India are hungry for new, revolutionary ways to look after their nails and my short time in India has vividly shown this to me," Scholtz told IANS in an interview while here for a beauty expo. "Based on the people I have met, the women of India are not satisfied with currently available 'temporary' products. They want to use a system on their nails that not only lasts and can keep up with their lifestyles but can simultaneously benefit their natural nail health," she added. Bio Sculpture, one of the global leaders in nail care that originated in South Africa in 1988, has its presence in 45 countries. The South African company recently entered the India market and offers nail treatment to its customers through its stand-alone salon and training centre in Gurgaon. It has also tied up with major spas and salons in Delhi such as Oberois, Affinity Salon, Mystic Spa, and Hyatt and these places will just offer Bio Sculpture's product range. The technique can only be applied by technicians and professionals trained at the Bio Sculpture training centre because Scholtz feels it is important to have a proper knowledge in the art form. The Bio Sculpture services start from Rs.2,800. To train people here, she has "already launched vocational courses in nail technology". "When you mention research and development for India, I found that people here lack education and training in nail industry," she said. - IANS