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Twitter launches Make in India emoji

Twitter launches Make in India emoji
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The Indian government on Wednesday became the first non-US based brand to have a Twitter emoji, #MakeInIndia, which aims to promote the country as a...

New Delhi: The Indian government on Wednesday became the first non-US based brand to have a Twitter emoji, #MakeInIndia, which aims to promote the country as a global manufacturing hub.

"As a key highlight of this government campaign, an emoji of a black lion on an orange background, a version of the national programme's official logo, will now appear next to the #MakeInIndia hashtag in any Tweet worldwide," Twitter said in a release.

"The #MakeInIndia emoji symbolises success of the brand campaign on Twitter with nearly 500 million impressions this year to promote India as a great place for foreign direct investment to transform the country into a global manufacturing hub," it added.

While the #MakeInIndia brand campaign on Twitter had over 300 million impressions and nearly 24 million engagements in August and September this year, the @MakeInIndia official Twitter account has over 700,000 followers since its inception a little over a year ago.

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