Twitter launches Make in India emoji
The Indian government on Wednesday became the first non-US based brand to have a Twitter emoji, #MakeInIndia, which aims to promote the country as a...
New Delhi: The Indian government on Wednesday became the first non-US based brand to have a Twitter emoji, #MakeInIndia, which aims to promote the country as a global manufacturing hub.
"As a key highlight of this government campaign, an emoji of a black lion on an orange background, a version of the national programme's official logo, will now appear next to the #MakeInIndia hashtag in any Tweet worldwide," Twitter said in a release.
"The #MakeInIndia emoji symbolises success of the brand campaign on Twitter with nearly 500 million impressions this year to promote India as a great place for foreign direct investment to transform the country into a global manufacturing hub," it added.
While the #MakeInIndia brand campaign on Twitter had over 300 million impressions and nearly 24 million engagements in August and September this year, the @MakeInIndia official Twitter account has over 700,000 followers since its inception a little over a year ago.