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Apple Cuts Vision Pro Team as John Ternus Takes Over as Apple CEO
In Short
Apple reportedly cuts at least 60 Vision Pro-related roles as John Ternus prepares to lead the company and shift focus toward smart glasses.
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John Ternus takes over as the company’s chief executive
Apple is reportedly scaling back parts of its virtual reality ambitions just days before John Ternus takes over as the company’s chief executive. According to AppleInsider, the company has laid off at least 60 employees connected to its virtual reality efforts, with an entire team working on VR development said to have been affected.
The cuts reportedly include employees associated with Apple’s Vision Group and related positions. Apple has not commented on the report, while AppleInsider says the wider group has not been completely dissolved.
The timing is notable. Ternus will become Apple CEO on September 1, replacing Tim Cook, who will move into the role of executive chairman. The reported restructuring comes as Apple appears to be reconsidering how much emphasis it should place on its high-end Vision Pro headset.
Cook had positioned the Vision Pro as a major step into the future. When Apple introduced the headset in February 2024, he described it as "tomorrow's technology today." Priced at $3,499, the device was promoted as a groundbreaking spatial computing platform, with Apple highlighting 5,000 patents and a million compatible apps available on its launch day. However, the Vision Pro has struggled to become a mainstream product.
Vision Pro is still alive, but Apple's VR ambitions are shrinking
The latest layoffs are not the first indication that Apple has been reducing its focus on the headset. Bloomberg's Mark Gurman reported more than a year ago that Apple’s Vision Products Group had been reorganised. Hardware and software employees were moved into broader engineering teams, while Mike Rockwell was shifted to work on Siri.
Apple has continued to publicly support spatial computing. Steve Sinclair, Apple’s visionOS product marketing lead, said two months ago that spatial computing remains in its "early innings," highlighting visionOS 27 as evidence of the company’s ongoing investment.
Ternus also offered a similar assessment in April, describing Vision Pro as an exceptional product and pointing to increasing adoption in enterprise and medical applications.
Yet sales have remained a concern. IDC estimated that Apple shipped fewer than 500,000 Vision Pro units in 2024, and there has been little indication that shipments have surpassed one million since then.
Apple refreshed the headset in October with the M5 chip, 10 percent more rendered pixels and a 120Hz refresh rate, while retaining its $3,499 price. In June, however, Apple increased the price to $3,699 amid rising memory costs, making an already expensive product even more difficult for consumers to justify.
Smart glasses could become Apple's next big bet
Apple now appears to be directing more resources toward artificial intelligence and wearable products that could have broader everyday appeal.
The company’s first smart glasses are reportedly expected to be unveiled at WWDC 2027 and launch later that year. Unlike Vision Pro, the glasses are expected to focus on cameras, Siri and Visual Intelligence rather than an augmented reality display.
Apple had reportedly considered launching the glasses earlier, but the timeline was pushed back as the company reassessed privacy concerns and watched the criticism surrounding Meta’s camera-equipped glasses.
For Cook, Vision Pro represented a bet on consumers willing to pay for an early glimpse of the future. Under Ternus, Apple may be preparing to take a different approach—one focused on technology that is lighter, more practical and easier to wear every day.
The reported layoffs do not mean Vision Pro is dead. Instead, they suggest Apple could be moving away from the idea that the headset itself will define the company’s next major computing platform.
