X Launches Video Clipping Tool to Help Creators Earn Money

X is making it easier for users to share videos and to earn money. X has launched a built-in video clipping tool. This tool allows users to select parts from videos. Then they can share those parts on their timelines. This move is part of X's plan to bring in creators. The goal is to compete with platforms such, as YouTube and Instagram.

Short video clips have become a way for people to grab attention in the media. Content creators often pick parts from videos and turn them into short video clips that are easier to watch and share. Up until now users usually had to use editing tools to do this. X wants to make it simpler, by adding video clips editing inside its app.

On Monday they made an announcement. The tool is now being released to people who use iOS devices and those who use Android devices. On a version, for the web should come out.

How the new video clipping tool works

Using this feature does not require downloading the video or opening a separate editing application. Users can select a portion of a compatible video, trim it, and share the clip directly on X. They can also add their own commentary before posting.

There are a few conditions that users should keep in mind. The tool only works with pre-recorded videos that are at least two minutes long. Clips must be between 5 and 60 seconds in duration and cannot exceed 30 percent of the original video's length.

At the moment live streams are not supported, though X plans to add this option in the future.

X has also included a way to direct viewers to the content. Shared clips feature a "Clip from" label; tapping it takes the user to the moment, in the original video. This allows viewers to find the video and visit the creator's profile.

How creators can earn money

The feature is not just about sharing shorter videos. X is also using it to create another earning opportunity for its users.

Under the platform's Original Content Rewards program, both the person who creates a clip and the original video creator can earn money. However, users must meet certain conditions to become eligible.

They need an X Premium subscription, at least 500 verified followers and 500,000 verified impressions over a 90-day period.

Original creators currently do not have an option to stop others from clipping their videos. X is working on adding an opt-out feature. If the original video is deleted, all clips made from it will also be removed.

X's growing focus on video content

The latest addition follows several changes X has made to attract creators. The platform introduced long-form videos in 2022 and later removed traditional character limits for Premium subscribers, allowing them to publish longer posts.

In March, X added exclusive threads, giving creators an option to put selected content behind a paywall. In July, it introduced a live streaming studio and set aside a cash fund to reward creators who broadcast live.

Instagram is also looking to expand its video offerings. The platform is testing a format called Features, which reportedly supports videos of, up to 90 minutes.

With video clipping available X is giving users another way to discover content and participate in its creator economy.

ABOUT THE AUTHOR

Kahekashan

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Kahekashan is a passionate technophile with a keen eye for cutting-edge gadgets, emerging technologies, and everything in the digital realm. Raised in a Defence family with strong values and a background in literature, she has consistently pursued excellence in every endeavour. Her last full-time assignment involved content writing with the Indian School of Business.

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