Instagram is testing a new feed for paid verified users

Meta is exploring new ways to improve its paid verified users. In a recent announcement, Instagram head Adam Mosseri said the company is testing a new feed option that will show users posts only from verified users. This means users can see posts from their favourite celebrities, influencers, and brands without having to scroll through their entire feed.

The new feed option is part of Instagram's Meta Verified subscription service. It authenticates users' identities and gives them access to other benefits, such as priority customer support and exclusive stickers. Instagram head Adam Mosseri said the new feed option allows businesses and creators to get discovered.

"We're testing a way for people to explore their Instagram feed and reels by toggling to only Meta Verified accounts. We're exploring this as a new control for people and a way for businesses and creators to get discovered. Let us know if you'd be interested in using this," said Mosseri in a message on his Instagram broadcast channel.

Mosseri also shared a screenshot of what the new feed option will look like. According to the photo, the option called "Meta Verified" will appear in "Following" and "Favorites" when users tap the Instagram logo.

The new Meta Verified feature will not only allow regular users to track the content of verified users. Still, it will also be more focused on the benefit of converting users to the Meta Verified tag. This could make paying for Meta Verified, which costs $11.99 on the web or $14.99 in an app, a more attractive proposition for businesses and creators who want to be seen by more people.

Mosseri revealed that Instagram is testing a new feed for verified users and asked users to "let us know if you would be interested in using it." However, he did not share details about the test, such as its size or eligibility criteria.