Singari Industries signed MoUs worth over ₹201 crore with 15 countries at UPITS-2026.

Greater Noida, September 29. The Uttar Pradesh International Trade Show (UPITS) turned out to be a platform for linking products made in the state with buyers around the world. It opened up business opportunities for local companies. Singari Industries, based in Noida took part in UPITS for the time and signed Memorandums of Understanding (MoUs) worth more than ₹201 crore with representatives from 15 countries during the five-day event. The company held over 50 B2B meetings presenting its products and manufacturing strengths to buyers.

Business Engagements with Representatives from 15 Countries

Singari Industries showcased its air coolers and washing machines both made indigenously at Stall 01/61 in Hall No. 14. The company’s manufacturing plant is located in Sector-80, Noida. For Singari Industries this first participation in UPITS was a step toward building its presence, in domestic markets and global markets alike. It also allowed the company to connect directly with business partners.

Devendra Singh, CEO of Singari Industries, stated that detailed discussions were held with potential buyers and business representatives from various nations during the trade show. These included representatives from countries such as Nigeria, Ethiopia, Botswana, Sri Lanka, Dubai, Kenya, Tanzania, Oman, the UK, Bhutan, Cameroon, and Uganda. The meetings covered topics such as the quality, design, pricing, production capacity, supply chain, and international market requirements for air coolers and washing machines. Through these more than 50 B2B meetings held over five days, the company gained the opportunity to explore business prospects for its products across various countries. **‘Made in UP’ Products Make Their Mark on the Global Market

‘Made in UP’ Products Make Their Mark on the Global Market

Managing Director Dr. Yogendra Singh said that showcasing Singari Industries products at UPITS was important because it let Noida–made goods be shown directly to buyers. Singari Industries highlighted the quality, modern design and competitive pricing of its ‘Made in India’ and ‘Made in UP’ products. According to Singari Industries representatives international buyers showed interest in Singari Industries products and agreements were made to push business discussions forward with representatives of several countries. Interactions, with delegates also gave Singari Industries a chance to learn the market needs of different nations and to adjust Singari Industries products and supply plans accordingly.

An Opportunity to Establish ‘Made in UP’ Products in the International Market

Representatives from Singari Industries noted that platforms like UPITS—facilitated by the Uttar Pradesh government under the leadership of Chief Minister Yogi Adityanath—offer a vital opportunity to connect the state's entrepreneurs directly with the global market. Participating in UPITS for the first time, the company engaged with representatives from 15 countries over five days and secured MoUs worth over ₹201 crore. According to the representatives, such events are instrumental in establishing ‘Made in UP’ products in the international market and integrating the state's manufacturing sector into global trade.

A New Dimension for Uttar Pradesh’s Industrial Ecosystem

The participation of Singari Industries, based in Noida at UPITS shows progress in the industrial development of Uttar Pradesh. It also highlights the growing export potential of the state. The Noida-Greater Noida region is quickly becoming a center for electronics, manufacturing and consumer goods. This makes it easier to showcase locally made air coolers and washing machines to buyers. Bringing these products to markets helps connect the state’s manufacturing sector with worldwide demand. Company Directors Gajendra Singh and Neeraj Garg (Director-Finance) were present, at the event.

ABOUT THE AUTHOR

Karun Sharma

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