Demarketing and negative marketing-demystified

Most marketing practitioners and professionals, think of marketing as an activity that demands more and more selling. It is as if marketing is omnipresent and is compelling us to buy more and more and that too all the time. 

24 Feb 2017, 11:48 PM IST

More From Young Hans

Tally launches online forum on GST

Tally Solutions Private Limited, announced the launch of an online forum dedicated to Chartered accountants in the country. The portal will host threads of discussion on the fundam
24 Feb 2017, 11:26 PM IST

Jobs outlook cautiously optimistic for next 6-months: Report

Employers are cautiously optimistic about hiring outlook over the next six months, with 67 per cent of the recruiters expecting new jobs to be created, and maximum opportunities wi
24 Feb 2017, 11:16 PM IST

Know about Civil Services in India

Civil Service is a heaven born service. The Civil Services of India runs the entire administration of the country. The elected ministers of India lay down the policies required to
24 Feb 2017, 11:06 PM IST

India’s Look east policy revisited

India’s ‘Look East ‘Policy was impelled by economic and political imperatives whereas India’s ‘Act East ‘Policy was impelled by India’s strategic imperatives to estab
23 Feb 2017, 11:54 PM IST

Planning for an Ivy League MBA

MBA is one of the most desired Post graduate qualification for many students and professionals in the current day. People zero in on this path to land jobs in management functions
23 Feb 2017, 11:41 PM IST

Soothsayers have only a few takers

Would you like to know what does the future hold for you? If yes, you may have only a few company. A new study shows that given the chance to see into the future, most people would
23 Feb 2017, 11:33 PM IST

Australian men have longest life expectancy: Study

Australian men have the longest life expectancy in the world because of the nation's strong public healthcare system and a lively "outdoor lifestyle", one of the country's leading
23 Feb 2017, 11:20 PM IST

Carbon dioxide turned into fuel using light

Scientists have developed tiny nanoparticles that help convert carbon dioxide into methane - a key building block for many types of fuels - using only ultraviolet light as an energ
23 Feb 2017, 11:16 PM IST

Darwin's theory of living fossils gets support

Scientists studying the 'living fossil' Sphenodon have identified a new way to measure the evolutionary rate of these enigmatic creatures, giving credence to Darwin's theory of 'li
23 Feb 2017, 11:08 PM IST

Centenary of Satyagraha coincides with OU centenary

In1930 Mahatma Gandhi, in his 50s, with an unmatchable pace initiated Dandi March. On seeing his young volunteers in the march fall sick, he remarked, ‘This generation is delicat
23 Feb 2017, 11:04 PM IST

Strategy to choose Public Administration as optional subject

Most aspirants of civil services have opts the Public Administration as optional subject. But, the recent performance of Public Administration has not been very encouraging. A numb
21 Feb 2017, 11:20 PM IST

Novel substance promises effective nerve pain treatment

Offering a glimmer of hope for people suffering from chronic nerve pains, researchers have found that a novel substance inhibits the pain effectively and is well tolerated.
21 Feb 2017, 11:09 PM IST

NASA to reveal new findings on exoplanets this week

NASA has hinted at discovery of something exciting related to planets that orbit stars other than our sun, known as exoplanets.
21 Feb 2017, 11:02 PM IST

Eve, Ewe, Ewer, Eaves Eve-teasing, Eaves-dropping

Punctuation plays a role in the written language: in fact a key role. One of the punctuation marks is theCapital Letteror Uppercase Letter. And, the first letter of proper nouns ar
21 Feb 2017, 10:51 PM IST

Education: The passport to a child’s future

Education is the single most important factor in breaking the cycle of poverty. By receiving a quality education, children are empowered to reach their full potential and become he
21 Feb 2017, 10:44 PM IST

Options and Priorities - the Wood or the Tree Dilemma!

I have, applied the system with spectacular results in many situations and departments. In the Commercial Tax Department a large number of petty cases, accounting for a majority of
20 Feb 2017, 11:42 PM IST