But now, we know that the film-makers won't compromise for meagre amounts. Besides, fearing competition at the Box Office most the satellite rights of most films are sold even before its release.
Now back to Athadu. Maa TV had the satellite rights of Mahesh's popular movie. We hear that the TV wanted to renew its contract with the producer after 7 years and guess what? The film was sold for Rs 3.5 crores.
Interestingly, Maa TV didn't mind shelling out so much for they know they can get the Return on Investment from Ads as Mahesh Babu's Athadu is among the mostly watched movies on their channel.
Win win situation for both producer and TV channel huh?