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Automakers drive ahead in July sales
Signalling further revival in market sentiment, automakers including market leader Maruti Suzuki posted sales growth in domestic market last month.
Market leader Maruti Suzuki and Honda registered sales growth for third consecutive month due to revival in sentiment
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Hyderabad: Signalling further revival in market sentiment, automakers including market leader Maruti Suzuki posted sales growth in domestic market last month. This sector has been experiencing sales slump for the past couple of years due to economic slump and high interest rates.
Maruti Suzuki India reported 19.9 per cent upswing in domestic sales at 90,093 units in July as against 75,145 units in the same month last year.
Its sales were driven mainly by the compact segment - comprising Swift, Estilo, Ritz - which rose 81.2 per cent to 25,156 units during the month as against 13,882 units in July last year. The sales of its popular compact sedan Dzire rose 22.2 per cent last month to 18,634 units as against 15,249 units a year ago.
Its rival Hyundai Motor India Ltd (HMIL) posted a growth of 12.69 per cent in its domestic sales at 29,260 units as compared to 25,965 units in the same month last year. "The green shoots of growth are visible with the stabilisation of macro-economic factors and near to average monsoons," said Rakesh Srivastava, Senior Vice-President (Sales and Marketing), HMIL.
Japan’s Honda Cars India Ltd (HCIL) also posted 39.97 per cent increase in domestic sales at 15,709 units as compared to 11,223 units in July last year.
The automaker said itslatest Honda Mobilio model has received good response from the market with over 10,000 bookings since its launch. Toyota Kirloskar Motor said its domestic sales in July stood at 11,921 units as against 11,515 units in the year-ago month, up 3.52 per cent. Interestingly, Ford India, however, registered 3.49 per cent dip in its domestic sales at 7,592 units in July as against 7,867 units in the same month previous year.
"As we approach the festive season, we expect a significant increase in footfalls at Ford showrooms across the country," a Ford official hoped.
Mahindra & Mahindra's domestic sales went down by 4.18 per cent to 33,047 units last month as against 34,490 units a year ago. "With the monsoon now setting in across the country as well as the ensuing festival season, we expect positive sentiments in the coming months," said Pravin Shah, Chief Executive (Automotive Division), M&M. Meanwhile, the country's largest two-wheeler maker Hero MotoCorp reported 8.67 per cent increase in its total sales at 5,29,862 units in July 2014.
