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Akshay Kumar endorses Rasna
Akshay Kumar endorses Rasna, Rasna, a leader in the concentrated drinks category, roped in Bollywood actor Akshay Kumar as its brand ambassador.
Hyderabad: Rasna, a leader in the concentrated drinks category, roped in Bollywood actor Akshay Kumar as its brand ambassador. Rasna kicked off its 2015 campaign with a brand new television commercial featuring Akshay Kumar and the Rasna girl, Avan Khambatta who the daughter of Piruz Khambatta, Rasna CMD. The new TVC directed by Curry Nation will hit national television in March 2015. Ace photographer Dabboo Ratnani was roped in for still photography, for a refreshingly new packaging of Rasna that will see both, Akshay and Avan in a great new avatar. The campaign continues to use the 'I love you Rasna' tagline, associated with the brand since 1987. “I am very happy to welcome a celebrated superstar like Akshay Kumar into the Rasna family. His joining hand with Rasna surely indicates the penetration that the brand has enjoyed over the last four decades,” said Piruz Khambatta. The company has launched three promotional offers for the upcoming summer.
