Kurnool: To eliminate the role of middlemen, the State government is planning to introduce a Mastercard which enables the farmers to sell their produce directly to the buyers for satisfactory prices, said District Collector S Satyanarayana.
District Collector S Satyanarayana addressing a workshop at State Guest House in Kurnool on Friday
Addressing the farmers and officials, the Collector said that the government has taken a novel decision of creating a common platform for farmers and buyers. He further stated the Mastercard would be integrated with the mobile after developing a web application. Even the seeds, fertilisers, pesticides companies and financial organisations would be integrated with the Mastercard, the Collector informed.
Deputy Director of Horticulture MKV Srinivasulu, Assistant Director of Horticulture B Raghunath Reddy, horticulture officers and the members of farm produce organisations were present.