(L-R) Tiger Shroff (Brand Ambassador, Sony YAY!), Leena Lele Dutta (Business Head, Sony YAY!), N P Singh (CEO, Sony Pictures Network) at the launch of Sony Pictures Network's new kid's channel Sony YAY!
(L-R) Tiger Shroff (Brand Ambassador, Sony YAY!), Leena Lele Dutta (Business Head, Sony YAY!), N P Singh (CEO, Sony Pictures Network) at the launch of Sony Pictures Network's new kid's channel Sony YAY!

Sony Pictures Networks India (SPN) today announced the launch of its much-awaited Kid’s Entertainment Channel – Sony YAY! that will go LIVE on April 18. Promising to be the ‘Destination for Unlimited Happiness’ for Kids, the channel has roped in the young cinestar, Tiger Shroff, who has become a phenomenon with kids across the country, as its brand ambassador.

Targeted towards bringing more happiness to kids between 2-14 years of age, Sony YAY! will go LIVE with four original, locally produced, animated shows, a first for any channel in this genre.

A first-of-its-kind musical comedy titled Guru Aur Bhole , Sab Jholmaal Hai - A world full of pets that’s nothing short of mischief, mayhem, madness, a classic tale of venturesome friendship Prince Jai Aur Dumdaar Viru  and a unique laugh-out-loud Ghost Comedy Paap-O-Meter  will form the key programming mix of the channel at the time of launch.

The shows promise to bring unlimited laughter and uninterrupted volumes of fun into the lives of our young generation. Each show explores a different genre in comedy and guarantees uniqueness in terms of its characterization and narrative, giving the little ones an experience they have not witnessed so far on their television screens.