Why Do Businesses Have Email Verification? And It’s Benefits

Why Do Businesses Have Email Verification? And It’s Benefits

THE HANS INDIA |   Oct 18,2017 , 03:16 PM IST

Representational Image
Representational Image

In the business environment, email plays the major role to store different imperative details in a much safer way. More than 25 percent of email address each year in the company’s customer and contact database becomes outdated. 

Many other reasons are also available for email becoming outdated such as people changing their job, modify email providers, and unsubscribe mailing list. When the email list becomes out of date, you would surely engage in the risk factors that noticeably increase rates and keep the company at risk through ISPs. 

One of the most important things of the company is to secure themselves from added spam lists and ensure email address deliverability. Maintaining and validating the email address of the company system regularly will not only improve the possibility of existing customer relationship but also eradicate waste of time and resources. 

Amazing features of email verification:
•    When the Email verification service performs, it checks problems of both sides of username and domain name. 
•    Additionally, look for the company reduces invalid email address and provide well-designed software to remove these addresses.
•    With this service, you can verify existing email address domain and gets valid MX record
•    When the service detects malicious addresses or flag bogus, then it clutter the inbox
•    You can get free trial and test yourself the email verification service 
•    It performs test engage in the mailbox level and determine when the mailbox receives email

Reasons to have email validation system:
Undeliverable emails can take some serious toll on your marketing effectiveness. It is important to deliver successful email so that you can prevent your company reputation from getting damaged. 

A recent study shows that email delivery issues are affecting 77 percent of sender reputation. That is why an increasing number of companies are using email validation and verification system. This system will clean your list and improves your reputation as well as marketing effects.

Without email validation system, the emails you send to prospects and customers must run a dangerous gauntlet that can prevent the emails from reaching their destination. It includes complainers, spam traps, dead email addresses and bogus.

Here are the benefits that you can acquire from email validation.
Reduced bounce rate – Remove invalid email addresses from your company list. That means it increases the greater percentage of the emails delivery that you send.

Lower complaints and spam trap hits – Avoid users who will mark your messages as spam. Handling spam trap lowers compliant rate and has a better sender reputation.

Improved inbox delivery and results – By obtaining better reputation from fewer complaints and bounces, your message will make into the inbox of the subscriber. This results in increased open, click, and response rates.

Reduced mailing costs – When you use ISP to send your email, sending fewer messages means lower cost. Additionally, you can have improved deliverability and provide less effort to manage mailings as well as infrastructure.Above-mentioned are some of the advantages of using real-time email validation alone. You can expand it by employing phone and address validation services.