Move to promote awareness on breast cancer

THE HANS INDIA |   Jun 18,2017 , 03:30 AM IST

Smita Singania, Dr Raghu Ram, Manchu Lakshmi, Ramana Tadepalli and Sanjeev Saxena showcasing the POC machine.
Smita Singania, Dr Raghu Ram, Manchu Lakshmi, Ramana Tadepalli and Sanjeev Saxena showcasing the POC machine.

Hyderabad: In a bid to create awareness among women to identify Breast Cancer in initial stages, POC Medical Systems, California, along with Ushalakshmi Breast  Cancer Foundation, launched the ‘PAN India Multi Centre Breast Cancer Screening Trail’ based on disruptive technology ‘MammoAlert’ in the city on Saturday.

 The identified seven cancer centers include KIMS and Indo-American Cancer Centers from Hyderabad, Manipal Hospitals (Bengaluru), Tata Medical Centre (Kolkata), Maulana Azad Medical College (Delhi), Amrita Institute of Medical Sciences (Kochi) and HCG Cancer Centre (Ahmedabad). 

“Weorganised South Asia’s Largest Population-based Breast Cancer Screening Programme, where we conducted tests for two lakh underprivileged women in more than 400 villages in Telugu states. To reach more people in India and the world, we have tied up with POC Medical Systems and started this clinical trail,” said Dr P Raghu Ram, CEO, Ushalakshmi Breast Cancer Foundation.

Dr Raghu Ram said that the new breast cancer screening test uses a simple drop of blood to generate results of 10 samples in 15 minutes. He also said that the test has demonstrated an accuracy of over 95 per cent and a false positive rate of zero. Further, he said that first time in the world there is an app ‘ABC of Breast Health’ launched to create awareness among people about breast cancer.

 “According to World Health Organisation (WHO), less than five per cent women in India are undergoing Mammography test. More than 60 per cent of the Breast Cancer patients are in advanced stage due to lack of awareness and education,’’ says Dr Raghu Ram.

Actress Manchu Laxmi, who has been appointed as the brand ambassador for the Breast Cancer awareness initiative,said“Breast Cancer is increasing in India every year due to lack of awareness and education. Most of the rural people were not coming forward to taking this test due to shyness.  In Hyderabad also there are many well-educated women also not showing interest to take this test,’’ she said.

The Multi Centre PAN India Clinic Trail will have a target to collect more than 3000 samples. The new Clinical Trail only approves by the ‘Ethical Committee’ if the results are matched 100 per cent with Mammography test.