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Hyderabad to become first wrogn destination today
The breakaway youth fashion brand, Wrogn (pronounced as wrong) is all set to open its first standalone store at Forum Sujana Mall in Kukatpally on Friday. The premier fashion brand, inspired from the distinctive style sense of Virak Kohli’s style, who is also its brand ambassador, caters to open-minded and progressive young men. The brand is an extension of Kohli’s bold and dynamic personality, wh
The breakaway youth fashion brand, Wrogn (pronounced as wrong) is all set to open its first standalone store at Forum Sujana Mall in Kukatpally on Friday. The premier fashion brand, inspired from the distinctive style sense of Virak Kohli’s style, who is also its brand ambassador, caters to open-minded and progressive young men. The brand is an extension of Kohli’s bold and dynamic personality, which is expressed in each piece of clothing.
Owned by Universal Sportsbiz’s (USPL), Wrogn is cofounded by Anjana Reddy with equity participation from Sachin Tendulkar. “Hyderabad is a very important market for Wrogn both in terms of the brand positioning as well as sales. On the bases of the performance of the brand in the city, both in the online and offline space, it has been among the top three cities in terms of revenue contribution,” said a statement released by the company.
At the store, the products will range from funky and trendy designs of shirts, t-shirts, trousers, jeans, jackets along with seasonal requirements. The stock mix will also take the price points into consideration for the desired market. WROGN had launched in October, 2014 as an online store and is now foraging into physical stores. The second outlet will be launched at Phoenix Market City in Kurla, Mumbai on March 28.
