Forever New opens 3rd store in Hyderabad

Forever New opens 3rd store in Hyderabad
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Forever New, a fashion luxury brand on Friday announced the opening of its third store in the city at Sarath City Capital Mall.

Hyderabad: Forever New, a fashion luxury brand on Friday announced the opening of its third store in the city at Sarath City Capital Mall.

The Rs 144 crore worth brand said it is their 45th exclusive store in India, and 15th in the South market. A Melbourne-based brand, Forever New has been in India for the last 12 years.

The brand, which is also available in Shoppers Stop, Iconic, Kapsons, etc., said it aims to expand further into concession stores.

"Hyderabad has rising affinity for fashion and western wear and makes a great market for our brand which has 400 styles.

The fashion market is showing a compound annual growth rate of 20 per cent each year in India and by 2025 we expect it to cross Rs 10,000 crore, for ladies western wear," said Dhruv Bogra, Country Manager-India, Forever New.

Bogra further said that the brand aims to strategically expand its footprint across India.

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