Bigg Boss 2026 unites six language editions with over 95 sponsors

Bigg Boss is entering its 2026 season with its biggest multi-language footprint yet, bringing together six editions across Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam on the JioStar Network and JioHotstar.

The six editions will see superstars like Salman Khan (Hindi), Sourav Ganguly (Bangla), Vijay Sethupathi (Tamil), Nagarjuna (Telugu), Kiccha Sudeep (Kannada) and Mohanlal (Malayalam) hosting their respective shows. This will be the firsttime ever that all six language editions are coming together during Diwali to create the biggest ever festive frenzy.

The season has seen participation of over 95 sponsors from a diverse range of categories such as consumer durables, automobiles, jewellery, fintech, food and beverages, personal care, retail, real estate and lifestyle. Some major advertisers are witnessing their brand being advertised across multiple editions, whereas certain advertisers are leveraging the franchise value to focus on a particular state-specific audience.

This season has also witnessed the maximum first-time advertisers across the southern markets and in the Hindi edition; over 50% of the advertiser participation is said to be from new advertisers, while 30% spend comes from local advertisers. While 70% advertisers in Hindi are new to the brand-vertical, there is a healthy amount of reappointment going on for the advertisers who have been a part of the franchise in the past.

As per JioStar, the reach of Bigg Boss saw a jump of 500 million plus in 2025 along with 438 billion plus minutes of viewing with a year on year engagement growth of 47% across the six language editions.

The 2026 journey kicked off with pre-shows like Common Man (Tamil) and Agnipareeksha (Malayalam, Telugu and Kannada) and Bigg Boss Bangla premiered on August 30, while Bigg Boss Hindi Season 20 has begun and the four South editions are set to premiere on September 6.

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The Hans India