Opportunities ample for business after Covid-19

Online marketing will be on rise post Covid -19. The ongoing digital transformation in the country is expected to increase India's total internet user base to 829 million by 2021 from 736.73 million in FY19. India's internet economy is expected to double from US$ 125 billion as of April 2017 to US$ 500 billion by 2022, majorly backed by the ongoing digital transformation, e-Commerce and digital products. The digital marketing industry in India is worth $68 billion! Additionally, advertising via mobile phones and tablets rose by 200 per cent.

E-learning & coaching: The UGC also gave guidelines that from now onwards 25% classes should be online only in all universities and the teaching staff must upgrade themselves to this level. With this realisation, schools, universities and coaching centres are scrambling to provide online classes to their students. 75% Indians prefer online or e-learning as compared to traditional classroom training. Indian culture and demography is ideal for online learning.

Data science has been playing a vital role in our fight against the outbreak of Covid-19. It will be doubled after the Covid-19 lockdown since many people want to be informed. There is a great scope for online gaming, already it sees boom during lockdown. It was kicking and bustling and has generated Rs 1,000 crore annual revenue by April-May this year and the total revenue of the Indian Gaming Industry was around Rs 6,460 crore in 2019.

Healthcare sector should be looking out for the silver linings in the dark and ominous Covid-19 cloud. Post Covid-19, India's healthcare sector is made of sterner stuff and has the DNA to bounce back with extra vigour. The biggest opportunity would be in developing biomarker based rapid testing kits instead of centuries-old biochemical testing procedures.

Covid-19 effect proved that India can produce required drugs on emergency basis as per global requirement. Now every country is looking towards India for all pharma products. Undoubtedly, it's a good sign to Indian pharma and industry.

The war against coronavirus will see an exponential growth in medical devices. Topping the list is ventilators. According to the Government of India, the demand for ventilators has been estimated to be 50,000 by June 2020. Out of these, 16,000 are already available and orders have been placed for another 34,000 ventilators.

India is the youngest nation in the world with huge workforce, governments and local entrepreneurs should use this opportunity and train them as global standard healthcare workforce. Preparation of quality online healthcare content in English and other languages is an immediate requirement to global population. The Indian entrepreneurs should capture the opportunity.

After Covid-19, the world is looking for other alternative medicine. Ayurveda, yoga, naturopathy, Unani, Siddha, and homeopathy (AYUSH) are various systems of alternative medicines in India and a few Asian and European countries are searching for alternative medicine.

Increased awareness of these systems of medicine is creating a burgeoning demand across India and the world. AYUSH is a $10 billion market and is expected to grow to a $15 billion market by 2020.

Agriculture products, food processing with global standards, salt processing and export and home gardening are going play a vital role after Covid-19.

Digital marketing as per global standards and associated affiliate and network marketing has a prominent future. After 2008 economic crisis, Indian IT & ITES Industry has played major role. After the economic crisis caused by coronavirus, Indian digital marketing will play a major role to boost the nation's and global economy.

Village IT Startups concept: Because of Covid-19, majority people are migrating from cities to villages. Now 5-10 IT professionals can form a team at each village and think about village IT startup concept.

They can lend support to their village products to sell online. They can start a small salt processing and food processing industry.