Campaign to boost participation in curbing air pollution launched

New Delhi: The Delhi government on Sunday launched a citywide awareness campaign aimed at increasing public participation in efforts to curb air pollution, with activities planned across the national capital until March next year.

The Information, Education and Communication (IEC) campaign, titled “Saath Nibhayein, Pradushan Ghataayein”, will be implemented by the Delhi Pollution Control Committee (DPCC) from September 2026 to March 2027.

The campaign will focus on engaging citizens, educational institutions, industries, resident welfare associations, markets, construction stakeholders, bulk waste generators, farmers and vehicle owners through workshops, community programmes, sensitisation drives and field-level activities, according to an official statement.

Delhi Environment Minister Manjinder Singh Sirsa said the government’s efforts to improve air quality would require active participation from citizens and other stakeholders. “While the government is strengthening enforcement and implementing comprehensive measures at every level, the fight for clean air cannot be won by the Government alone. Every citizen, every institution and every stakeholder has an important role to play,” he said.

The outreach programme will also use newspaper advertisements, hoardings, posters, radio jingles, nukkad nataks and other interactive activities to spread awareness about pollution sources and measures that can be adopted to reduce emissions.

As part of the campaign, the DPCC has also conducted district-level workshops in industrial areas, focusing on compliance with pollution-control norms, including the use of Online Continuous Emission Monitoring Systems, Air Pollution Control Devices and regulations concerning diesel generator sets.

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