ASCI faults HUL, Airtel, LG, others for misleading ads

Highlights

Advertising industry watchdog ASCI upheld complaints against 87 advertisements in August including those of HUL, Airtel and LG terming them \'misleading\'.

Out of 87 advertisements against which complaints were upheld, 37 belonged to the personal and healthcare category, followed by 41 advertisements in the education category and 9 advertisements from other categories

New Delhi : Advertising industry watchdog ASCI upheld complaints against 87 advertisements in August including those of HUL, Airtel and LG terming them 'misleading'.

According to the Customer Complaints Council (CCC) of ASCI (Advertising Standard Council of India), out of 87 advertisements against which complaints were upheld, 37 belonged to the personal and healthcare category, followed by 41 advertisements in the education category and 9 advertisements from other categories.

The CCC pulled up Hindustan Unilever Ltd (HUL) for advertisement of its water purifier product 'Pureit Ultima' "The TVC of Pureit Ultima claims, 'Pureit Ultima RO+UV. Sirf is mein hai Purity Indicator jo saaf saaf dikhata hai ki paani kitna pure hai', which was false and misleading.

Furthermore, the Print advertisement and Website claims, 'Pureit Ultima with Purity Indicator. Purity you can see!' was misleading by implication," ASCI said.

Similarly, complaint against LG Electronics was upheld as its advertisement "claims India's only true water purifier which was not adequately substantiated."

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