Hrithik’s launches his brand HRX

Created On: 28 Nov 2013 1:25 PM IST

Hrithik’s Launches his Brand HRX, Hrithik Roshan joins Hands with Myntra.com. Bollywood superstar Hrithik Roshan joins hands with Myntra.comto exclusively launch and manufacturehis active lifestyle apparel and casual wearbrand HRX – Push Your Extreme

Bollywood superstar Hrithik Roshan joins hands with Myntra.comto exclusively launch and manufacturehis active lifestyle apparel and casual wearbrand HRX – Push Your Extreme. The HRX collection is the ultimate combination of style and substance with inspiration drawn from Hrithik– the Ultimate Hero himself. HRX represents an extreme state of mind that inspires one to be the best version of themselves! The brand is a mix of his supreme style and passion, and will be sold only on Myntra.com starting 23rd November 2013.

The range includes extreme casuals and easy actives in apparel along with sports footwear for men. These products are lightweight and made of premium fabrics crafted with a contemporary slim fit. The entire collection sports vibrant colors and brings to you the latest active lifestyle fashion on par with global fashion trends.

“I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up! My team, AfsarZaidi from Exceed and Sid Shah from The Wild East Group have taken my philosophy and turned it into a brand. Partnering with Myntra.comto launchHRX was the opportune decision as they are in-sync with our philosophy and effortlessly helped in creating the brand, just as I visualised,” says Hrithik Roshan.

Hrithik’s launches his brand HRX

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