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‘Stall in Mall’ to promote handloom products
In Short
NABARD CGM Somender Singh inaugurates the ‘Stall in Mall’ initiative at PVP Square Mall in Vijayawada to provide direct market access for rural artisans.
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NABARD CGM Somender Singh visiting a stall at PVP Square Mall in Vijayawada on Monday
Vijayawada: National Bank for Agriculture and Rural Development (NABARD) Regional Chief General Manager (CGM) Somender Singh said that NABARD is promoting traditional handloom and handicraft products by providing rural artisans with modern marketing opportunities through its ‘Stall in Mall’ initiative.
He inaugurated ‘Stall in Mall’ outlets at PVP Square Mall on MG Road in Vijayawada on Monday, along with Nestham Foundation CEO Suresh Vesam and other representatives. During the programme, he interacted with handloom weavers and handicraft artisans and enquired about their products and the challenges they faced in marketing them.
Speaking on the occasion, Somender Singh said the primary objective of the initiative was to connect skilled rural artisans directly with urban consumers and provide them with better market access. By displaying handloom fabrics, handicrafts and traditional products at popular shopping malls, artisans would get an opportunity to reach a wider customer base, he said.
He observed that such initiatives would not only improve the marketing prospects of rural artisans but also create greater awareness and interest among urban consumers in traditional arts, handloom textiles and handicrafts. Direct interaction with customers would help artisans receive better recognition and earn a fair income for their hard work.
He said NABARD was extending support to various activities, including products made by women members of self-help groups, besides encouraging the handloom and handicrafts sectors.
Nestham Foundation CEO Suresh Vesam said handlooms and handicrafts represented the country’s rich cultural heritage and that generations of artisans had preserved these traditional skills through their craftsmanship. He said the stalls would be open to the public from November 9 to February 8.
He added that the joint initiative of NABARD and Nestham Foundation aimed at promoting traditional arts, strengthening the livelihoods of rural artisans and providing better marketing facilities for their products. He appealed to the public to visit the stalls and purchase handloom and handicraft products to encourage local artisans. NABARD DDM N Satyanarayana, PVP Mall Manager Anil, Nestham Foundation representatives K Lakshmikanth and Srinivas, among others, participated in the programme.
