Lifestyle unveils its chic spring summer collection

With Instagram as its muse, Lifestyle is painting a canvas of instantly captivating fashion. Lifestyle International Pvt. Ltd, India’s leading fashion destination has unveiled its latest Spring Summer collection. The fresh new SS'15 campaign, #Instalike, is themed around Instagram’s significant influence in the lives of the fashion conscious and its impact towards personalization and instant sharing of style.

Showcasing trends to heat up the fashion scene, Lifestyle’s collection encompasses scintillating designs in soothing fabrics of cotton, linen, soft denims and georgette. A playful interplay of pastel hues and core colours dominate the vibrant palette and capture the essence of looking and feeling summer ready!

For women-

• Western wear: Get set for a smooth sailing in fashion with Lifestyle’s Beach Bums range that exemplifies breezy resort wear in vibrant colours and prints. Dressed in calming shades of scuba blue, white, sea green and bright coral, the collection has been specially crafted to refresh and invigorate. Digitized floral prints, peppy wide leg trousers and palazzos in bright colours represent the carnival festivities of summer outdoors. The collection comprises of maxi dresses, high waist bottoms and bustiers with playful floral and graphic prints to create a dazzling ensemble for a girls day out or a coy date night.

• Ethnic wear: This season, the ethnic range draws inspiration from the rich Mayan, Mexican and Oriental civilizations to create a bold yet intricate look. Featuring an assortment of techniques including asymmetrical colour blocking to exquisite juxtaposition of floral motifs against geometric repeats and tribal embellishments, this collection redefines contemporary chic. Eye-catching kurtas paired with summer friendly palazzos, pants and printed leggings are designed to make you look like a breath of fresh air!

For men-

• Casual wear: The relaxed vacation feel of Lifestyle’s beach summer collection immediately makes it a favourite resident of your wardrobe. Ranging from earthy, natural tones to vibrant pop colours, this fashion array features printed t-shirts and shorts in breathable fabrics. Generously splashed hues of Indigo have been given a bold avatar with woodblock prints and matte weaves. Classic denim comes alive in the Indigo Denim range that is highlighted by Ombre effects.

• Formal Wear: A repertoire of smart and sophisticated business wear, the formal line by Lifestyle includes soft and smooth fabrics escalating the comfort of everyday work wear. Light weight linen jackets in pastel shades paired with crisp shirts in classic white and navy blue add a dash of confidence to the array making it edgy and elegant.