Exciting to do pop ups, says Masaba Gupta

Designer Apparel and Accessories store AZA is hosting an exclusive pop up with popular designer Masaba Gupta Mantena.

The designer says it is exciting to do pop up stores at different locations and meet new people.

To be held at Altamount Road, the pop up will be held from Wednesday to Sunday, displaying new creations that are perfect for resort holidays, party season and destination weddings.

"I'm happy to be a part of this.
It's always exciting to do pop ups at various locations, meet new people, buyers and clients.

AZA is one of the most renowned stores in the city. We have stocked at AZA when we started off. I look forward to the five-day pop up of our festive line," Masaba said in a statement.

Fashion afficionados will also get the chance to meet the designer on the opening day.

The collection is an amalgamation of traditional Indian sensibilities and aesthetics, twisted and presented within a modern context.

"We like Masaba's work, having seen her grow from a debutante at fashion week to an acclaimed designer...

Her fresh, youthful creations are a translation of Indian silhouettes given a modern twist, which work well for women of any age including our discerning AZA clientele," Alka Nishar, Founder, AZA said.