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Study reveals smart watches won't be hot picks this year
29 Nov 2013 12:01 AM IST
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Study Reveals Smart Watches Won't Be Hot Picks This Year. Smart Watches Won't Be Hot Picks This Year: Study
Washington: Wearable computing is the latest market where every tech company is laying its hands on, but a new study has revealed that smart gear like watches will not be featured on many consumers' holiday wish lists this year.
Premium pricing paired with an unclear value proposition will steer consumers' spending toward tablets and fitness bands, leading to lackluster sales of smart watches this holiday season Research firm Gartner said.
Analyst at the firm, Annette Zimmermann said that Samsung and other well-known vendors have recently entered the smart watch space, yet the products so far have been rather uninspiring in terms of design, available apps and features.
Zimmermann said less than 1% of premium users of phone are expected to opt to replace their phone with a combination of a wearable device and a tablet.
Gartner pointed that there are a host of features in current smart watch products, such as the availability and speed of processors, display technology, type of sensors, connectivity and operating systems, and thus, have the potential to replace the smartphone.
However, Zimmermann pointed that there are still several significant barriers to mainstream adoption of smartwatches, including low interest and awareness among consumers, poor design and price.
Users expect more than just more convenience from a new product category that claims to be innovative and priced at 200 dollars to 300 dollars, said the analyst
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