Twitter launches Video Website Card in India

Twitter on Friday launched a "Video Website Card" to advertisers in India that is designed to work across a variety of brand's objectives. It features an auto-playing video, a customisable headline and destination URL paired with a large tap target.

Advertisers can elect to run this creative unit on the video views, website clicks or awareness objectives to optimise and pay for the action they care about the most.

"Video Website Card" enables brands to combine the power of video with the ability to drive users back to a site to learn more or take action in the moment, the company said in a statement.

Amazon India, Goibibo, LG and Motorola have come on board as the first advertising partners in the country to innovate with the "Video Website Card".