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Raja Kumari’s signature style
Cross-cultural powerhouse and GRAMMY® Award-nominated songwriter Raja Kumari released an inspired new single today, “I Did It”. The video has been shot by versatile American director, video editor and filmmaker Matt Alonzo and features Raja Kumari dancing to a mix of Indian ethnic dance forms with hip hop.
Cross-cultural powerhouse and GRAMMY® Award-nominated songwriter Raja Kumari released an inspired new single today, “I Did It”. The video has been shot by versatile American director, video editor and filmmaker Matt Alonzo and features Raja Kumari dancing to a mix of Indian ethnic dance forms with hip hop.
The new single continues Raja’s quest to assert the values of her culture with her visionary melding of West coast swag and Desi daring. “I Did It” peels back the curtain on her fearless ascent with potent authenticity. To put it simply, Raja gets it done. Says the artist about her self-esteem boosting anthem: “I have always had to fight for my art.
Instinct, faith and perseverance have been my greatest weapons. ‘I Did It’ is an anthem written to remind myself that I can do anything that I set my intention on. It's a song about believing in yourself at all costs while finding a way to stay authentic to who you are”.
Raja Kumari is ferocity of spirit is evident in her rapid-fire rapping style and innate melodic sense that has enriched both her Indian leanings and knack for crafting global pop refrains via award winning songwriting collaborations with noted stars such as ‘Gwen Stefani’, ‘Fall Out Boy’, ‘Iggy Azalea’, ‘Fifth Harmony’ and more.
But it’s been her major label debut ‘EP’, ‘The Come Up’, available at all digital retailers that has catapulted her into what Rolling Stone hailed as a ‘new narrative’ in hybrid hip hop.
The infectious collection serves as the perfect introduction to her soaring signature style. Among favorites like “Meera,” it also features the impressive, airtight rhyming and hypnotic melodies of “City Slums” (feat. DIVINE)which has racked up 7.3 million-plus YouTube views and more than 269K Spotify streams.
The sweeping video was shot in the impoverished sections of Mumbai, where the country’s vibrant hip hop movement has emerged from the gullies to mark its stamp on the global music scene.
Raja extended her stay in the complex city, drawing insightful parallels to Mumbai-bred street anthems and New York and LA’s early hip-hop scenes. She has become a vocal champion of the movement and its home-grown expressions of angst and self-determination.Raja Kumari earned a 2015 GRAMMYnod.
