Apple iPhone 18 Launch Event today: Where to watch it live

Apple’s much-awaited September event is finally here, and this year’s launch could mark a major shift in the company’s usual iPhone strategy. The event, titled “Surprise and shine”, is scheduled to take place at Apple Park on September 9 at 10:30 PM IST.

The spotlight is expected to remain firmly on the iPhone, with Apple reportedly preparing to launch the iPhone 18 Pro and iPhone 18 Pro Max. The first foldable iPhone could be the biggest surprise. Apple may announce new Apple Watch models and refreshed AirPods.

Apple iPhone 18 Launch Event: Where to watch it live

Apple’s September 9 event will begin at 10:30 pm IST on Wednesday. Viewers can watch the keynote live through Apple.com, the Apple TV app and YouTube Live. With a foldable iPhone potentially joining the iPhone 18 Pro lineup, Apple’s September launch could become one of its most important in years. Leaks have already built plenty of anticipation; now the focus shifts to what Apple officially unveils on stage.

The keynote is also expected to draw considerable attention, as the company’s new CEO, John Ternus, is set to take the stage for the first time since his appointment.

iPhone 18 Pro and iPhone 18 Pro Max: The major announcements

The iPhone 18 Pro and iPhone 18 Pro Max are expected to be the main highlights of the event. Apple has not officially confirmed any leaked specifications, but several reports point to significant upgrades across performance, battery, and cameras.

The Pro models are rumoured to feature Apple’s new A20 Pro chip, which could improve performance and efficiency. Better battery life is also expected to be part of the upgrade package.

Camera improvements could be another major talking point. One notable leak suggests the iPhone 18 Pro Max may get a variable-aperture main camera. Unlike a fixed aperture, a variable aperture can adjust the amount of light reaching the sensor, potentially giving users greater flexibility in different lighting conditions.

The display sizes are reportedly set to remain the same, with the iPhone 18 Pro expected to feature a 6.3-inch screen and the Pro Max a 6.9-inch panel. Apple could also reduce the size of the Dynamic Island. There has also been speculation about under-display Face ID, although this remains unconfirmed.

Apple all set to launch a foldable iPhone

For many Apple fans, the possibility of a foldable iPhone could be the real reason to watch this year’s event. After years, Apple is widely expected to enter the foldable smartphone market. Apple is said to be paying particular attention to the hinge mechanism and the visible crease on the inner display. The company could aim for a cleaner folding experience than some existing foldable phones.

However, such premium technology is not expected to come cheap. Reports suggest the foldable iPhone could be priced above $2,500, potentially making it Apple’s most expensive iPhone yet. That's roughly 2.6 lakh rupees in India!

Apple could also break from its traditional annual launch strategy. Reports suggest the standard iPhone 18, iPhone 18e and a second-generation iPhone Air could arrive in spring 2027 instead. This would leave the September event focused primarily on Apple’s high-end devices.

Apple Watch, AirPods and more

Beyond the iPhone, Apple could also unveil new wearable products. The Apple Watch Series 12 and a new Apple Watch Ultra are expected to feature at the event, with reports suggesting additional health-tracking features and the possible return of a ceramic case.

New AirPods could also be announced. Rumours indicate that Apple may introduce health-focused sensors and other improvements. However, the more ambitious camera-equipped AirPods are reportedly still further away from launch.

Apple’s wider smart-home ambitions may also receive some attention. A possible home hub featuring a display has been rumoured, although this remains considerably less certain than the expected iPhone and Apple Watch announcements.

With numerous leaks already circulating, much of the surprise surrounding the upcoming products may have been reduced. Still, Apple could have a few details left to reveal on stage.

ABOUT THE AUTHOR

Kahekashan

[email protected]

Kahekashan is a passionate technophile with a keen eye for cutting-edge gadgets, emerging technologies, and everything in the digital realm. Raised in a Defence family with strong values and a background in literature, she has consistently pursued excellence in every endeavour. Her last full-time assignment involved content writing with the Indian School of Business.

Read More