Bajaj to Launch Affordable Car- Price Rs. 1.1 lakh only

Bajaj Auto needs no introduction, the company is a leading two as well as three wheel maker, it is gearing itself to launch a small car in India. The price tag is restricted to Rs. 1.1 lakh, the competitor’s Tata Nano, is priced in the range of Rs. 1.23 to 1.72 lakh (price ex-showroom Delhi).

Bajaj Auto is partnering with Nissan Renault; this alliance will make the car a reality. This car would compete with Tata Nano, which was launched much long ago, which was built by young engineers. Unfortunately, the car did not appeal to many as the car was dubbed as the cheapest car.

Ratan Tata had to face numerous problems when his dream project of building a very affordable car to Indians and across the world. The car was good, but its marketing, especially the salespeople to pitch more sales, has dubbed the car, as the cheapest car. So, many buyers did not want to get associated with labelling themselves driving one of the cheapest cars; they could have dubbed it as an affordable option. Hope Baja Auto pays special attention to its marketing their affordable car when it gets launched.

In india, Renault and Nissan have been developing an ultra low cost vehicle with the Bajaj group, thus benefitting from their expertise in the light vehicle as well as knowledge of the indian market. Company is aiming for price of $2500, stated MR Ghosh, head of the Renault Group. Renault is keen in building low cost car, wheras bajaj desires to have high mileage and low maintence car.

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Mary Sagaya

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