Reliance Digital’s #PROHappy campaign cuts iPhone 17 Pro price to Rs 56,990

Reliance Digital has launched a #PROHappy offer that gives you discounts, trade‑in perks and cash back on the iPhone 17 Pro and on the iPhone 17 Pro Max. With this offer the iPhone 17 Pro can be bought for as low as Rs 56,990* and the iPhone 17 Pro Max can be bought for as low as Rs 71,990*.

The campaign comes as consumers enter the festive shopping season and look for deals on premium smartphones. Beyond the price, Reliance Digital is highlighting the convenience of upgrading to a new iPhone, including customers’ choice of colour and storage as well as the ability to exchange their existing device.

The retailer is also offering assistance with data transfers at its stores. Customers who bring their smartphone for an exchange can have their photos, contacts, apps and chats moved to the new iPhone by the in‑store team. Customers will then leave with a device that's ready to use.

Reliance Digital #PROHappy: Key offers

The #PROHappy campaign brings several benefits together for customers purchasing the iPhone 17 Pro and iPhone 17 Pro Max:

- An in-store discount of Rs 9,910 on the MRP.

- Best exchange value on old devices, with instant valuation through SwapEasy by scanning a QR code. The offer applies to both iPhone and Android smartphones.

- An additional exchange bonus of up to Rs 10,000*.

- Cashback of Rs 3,000*.

- 12-month no-cost EMI starting at Rs 4,999* for the iPhone 17 Pro and Rs 6,249* for the iPhone 17 Pro Max.

The campaign carries the tagline “Happiness of iPhone 17 Pro. Bought at Reliance Digital”. Its messaging centers on the excitement of getting an iPhone. It uses family moments to show the benefits. The stories include a grandmother waving with joy. They show a father and daughter sharing a hug. There is also a teenager celebrating the colour she picked.

Why buy the iPhone through Reliance Digital?

Reliance Digital says the campaign is built around four key promises designed to simplify the purchase experience. These include assured colour availability, allowing customers to choose from all available colours; lower effective prices through discounts, exchange benefits and cashback; and seamless data transfer supported by trained store staff.

The retailer is also highlighting best exchange value, with instant and transparent device valuation combined with an additional exchange bonus.

The #PROHappy offers are available at Reliance Digital stores nationwide. Terms and conditions apply.

ABOUT THE AUTHOR

Kahekashan

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Kahekashan is a passionate technophile with a keen eye for cutting-edge gadgets, emerging technologies, and everything in the digital realm. Raised in a Defence family with strong values and a background in literature, she has consistently pursued excellence in every endeavour. Her last full-time assignment involved content writing with the Indian School of Business.

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