Freedom among top 5 cooking oil choices
Ipsos Urban Consumer Sentiment Survey 2020 rates the Hyderabad-based brand
Hyderabad: Freedom Healthy Cooking Oils, a leading brand of edible oil, has been recognised among the urban Indian consumers'top 5 cooking oil choices in the Ipsos Urban Consumer Sentiment Survey 2020.
This highlights the consumer's preference for the brand through an independent third-party survey, as they appreciate the quality, consistency and trustworthiness of Freedomedible oil brand, in-spite of its presence in selected geographies across India.
The survey was conducted to understand the change in consumer perception towards brands amid Covid crisis. The survey carried out over 4,000 respondents from 15 cities, across the country with a list of well-known brands from 51 categories. The respondents were asked to choose their most preferred brands based on the criteria of price, quality, trustworthiness etc. While the price remained a factor of concern, consumers were willing to pay more for hygienically produced food products that have been consistent with their quality and brand messaging, which are what instilled a sense of trust in the brands.
P Chandra Shekhara Reddy, Vice President, Sales & Marketing, Freedom Healthy Cooking Oils, said "We are delighted to be recognized as most trusted brands in cooking oils & consumer's top choices in edible oil. We thank our customers for their trust, unflinching support and patronage of Freedom brand over the last decade.