Urban Company’s IPO is opening on September 10, and its shares are already trading high in the grey market. The grey market premium (GMP) is around 35%, which means a listing gain of about 34%.

The company has set a price range of Rs 98–103 per share for its ₹1,900 crore IPO, giving it a valuation of nearly ₹14,790 crore. The IPO will be open for subscription from September 10 to 12, and anchor investors can bid on September 9.

Important Points:

• Urban Company runs over 12,000 small local markets in cities.
• Since 2014, it has done over 97 million service orders in India.
• It earns money from service fees, selling tools and products, and direct product sales.

Risks:

• The company has had losses before and may not make profits soon.
• Bad service or complaints can hurt the business.
• There is strong competition from other service providers.
• Growing quickly and going international brings extra challenges and risks.

Timeline:

• Share allotment: September 15
• Listing on BSE and NSE: September 17