Triptii Dimri expands her creative journey with a new beauty venture

Triptii Dimri is taking a new turn in her creative journey, by embarking on an adventure into the world of beauty, fashion and brand building. The actor has been roped in as an investor and co-creator with Peep Beauty, a venture that offers a fresh take on beauty and entrepreneurship.

What makes the association intriguing is the fact that Triptii has been heavily involved in the brainstroming sessions of the brand right from the beginning. Her association with the brand goes far beyond just being a face for the product, but rather she plays an active role in its creative and product ideation.

For Triptii, this venture represents her desire to be a part of something bigger than herself. “The first thing that drew me to Peep Beauty was the fact that it was not just about making a product, but about creating a completely new way of thinking about beauty,” she said.

Known for taking on diverse roles on screen, Triptii has carved a unique space for herself in the entertainment and fashion world. With her constant reinventions and magnetic presence, the actor has become a recognizable face for the younger generation.

Her new venture sees her stepping into the world of entrepreneurship and exploring another facet of creativity. Rather than being just a celebrity face for the brand, Triptii has an active say in its creative direction and product development.

Beauty is now more than ever a deeply personal statement, with young consumers seeking to express themselves through cosmetics, clothing and accessories. Makeup, fashionistas and accessories are all powerful tools in the modern armoury of self-expression.

Peep Beauty, founded by entrepreneur Aman Arora, is all about coloured contact lenses as a part of everyday beauty and style. The venture has raised ₹12 crore in funding, with Triptii being among the investors from the entertainment, beauty and consumer sectors.

However, it is her active role in the creative direction of the venture, which makes the association so fascinating. Triptii’s understanding of visual storytelling and contemporary aesthetics aligns well with the vision of Peep Beauty.

The partnership also sees Triptii exploring a space, where cinema, fashion and entrepreneurial spirit intersect. As an actor who has been consistently in sync with the contemporary aesthetics of the screen, the venture opens up new creative avenues for the actress.

With her new venture, Triptii Dimri is not just a celebrity face for a beauty brand, but rather an active participant in its creative and business development.

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The Hans India