No takers in city

No takers in city
Highlights

Vigorous campaign launched by a section of people on social media to boycott the Chinese products in India has no impact in the city. Many customers are opting for Chinese smart phones instead of Indian and South Korean Samsung mobiles due to various reasons less price and more options available in the smart phones.

Vijayawada: Vigorous campaign launched by a section of people on social media to boycott the Chinese products in India has no impact in the city. Many customers are opting for Chinese smart phones instead of Indian and South Korean Samsung mobiles due to various reasons less price and more options available in the smart phones.

Highlights:

  • Intensive campaign is going on social media to boycott Chinese products since Indo-China standoff over Doklam plateau bordering Sikkim for the last few months
  • City markets are flooded with Chinese products
  • Smart phones, toys, electrical goods, leather products, umbrellas, gift articles, fancy items have a huge demand

Political and economic reasons have no impact on the common man, who is least bothered about the nationalism or boycotting foreign products. Some customers say when the government is allowing the foreign products particularly the Chinese products why the common man should reject when these products are available at cheaper rates.

Intensive campaign is going on social media to boycott Chinese products since Indo-China standoff over Doklam plateau bordering Sikkim for the last few months. Besides, Chinese official media also publishing a series of articles threatening India to withdraw its forces from the Tri junction bordering India, China and Bhutan. Leaders of India and China are issuing statements regarding the border disputes and increasing tension in the border in Sikkim.

China also stopped allowing Indian pilgrims to travel to Manasa Sarovaram through its land. In this backdrop, social media campaign for boycotting Chinese products is going viral for several weeks. But, this campaign has no impact in Vijayawada.
Two prominent brands of Chinese cell phones became very popular in the city as many consumers are purchasing these two brands in spite of vigorous campaign going on against the Chinese products.

Till recently, Samsung of South Korea, was the most preferred mobile in the city. However, it lost its market share rapidly due to increasing sale of Chinese smart phones ranged between Rs 7, 500 to Rs 28,000.

Chinese companies are investing crores of rupees for publicity campaign in various parts of the city. Huge hoardings with the images of glamorous models are seen on Elur Road and other parts of the city. Besides, these Chinese companies are giving wide publicity through the salesmen who wear the jackets with brand name prominently printed on it.

More than 600 mobile shops are located in different parts of the city. Nearly, 100 shops are located at NTR Complex alone. Indian cell phone market restricted to key pad phones, which are not smart phones, said K Manohar, a cell phone dealer. He said Chinese and South Korean companies have captured the smart phones market which is growing very rapidly.

R Vinay, an engineering student, said Chinese smart phones are very easy to operate and have more options compared to Indian smart phones. Interestingly, the Indian companies, which have tie up with European or US companies, have stopped investing for publicity due to huge drop in sales.

More than 90 per cent smart phone advertisement boards, banners, umbrellas, wall posters, pamphlets belong to China in Vijayawada. Chinese electrical goods worth crores of rupees are in the wholesale market located in One Town.

S Manor a toys trader said Chinese toys are very cheap compared to Indian toys so we sell only Chinese products, he added. He further said hundreds of varieties of products, including decorative items, gift items flood the Vijayawada market every month, he added. “

“We traders have to meet our monthly and yearly expenses to run the shop,” said a trader in Pulipativari street, one of the busiest streets in the city with bustling trading activity.

“We have to pay shop rent, electrical bills, wages to the workers, taxes to the government irrespective of our turnover or business,” said another trader Sanjay in Samarangam Chowk, which is the biggest wholesale market in the state for fancy items, toys, electrical goods, electronic products and stationery.

By Md Ameen

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