What's so different about Mahindra Mojo?
Launched in October last year, Mahindra’s new Mojo 300 cc motorcycle has successfully managed to uplift the brands image in the two wheeler segment.
Launched in October last year, Mahindra’s new Mojo 300 cc motorcycle has successfully managed to uplift the brands image in the two wheeler segment. The first true adventure tourer in the segment, Mahindra wants more and more people to join their idea of adventure and freedom on two wheels, called the Mojo Tribe.
To promote the same, Mahindra has launched first short film titled ‘Born for the Road.’ Created by Flying Cursor and directed by Littil Swayamp Paul, the campaign was shot in Rajasthan by IKIGAI Collective. You can watch the video below.
Priced under 2 lakh, Mahindra Mojo is powered by a fuel injected 295 cc single cylinder liquid cooled engine which generates peak power of 27 bhp at 8,000 rpm and peak torque of 30 Nm at 5,500 rpm. Mated to a six speed gearbox, Mahindra Mojo comes with upside down forks in the front, mono shock rear suspension, Pirelli tyres, disc brakes, dual exhaust, twin headlamps, analogue/digital instrument console, large 21 liter fuel tank and a comfortable riding posture.
Mahindra has designed the Mojo as an adventure tourer which is ready to go on long road trips, whatever be the road condition. A growing community, Mahindra has announced the opening of registrations for the first ever Mountain Trail.
This will see Mojo Tribe conquer the hilly terrains of Leh, Ladakh. Registrations are now open. The 2,700 km road trip which starts on 7th August, will go through places like Leh, Ladakh, Sarchu, Nubra Valley, Pangong and Kargil.
This article first appeared on Rushlane.com