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Cisco to offer premium broadcast for 'SonyLIV'

Cisco to offer premium broadcast for
Highlights

Sony Pictures Networks (SPN) joined hands with US-based technology conglomerate Cisco to deliver \'SonyLIV\' video content to Amazon Fire TV and Apple TV consumers in India.

Sony Pictures Networks (SPN) joined hands with US-based technology conglomerate Cisco to deliver 'SonyLIV' video content to Amazon Fire TV and Apple TV consumers in India.

Cisco's 'Infinite Video Platform' (IVP) adds a fully cloud-based infrastructure to 'SonyLIV' and allows it to offer over 40,000 hours of broadcast-quality premium viewing experience, including live TV.

"Today, people are watching all kinds of video content over the internet -- from news clips to TV shows and full-length movies. Superior-quality videos are the way forward. Cisco's IVP offers 'SonyLIV' an opportunity to secure its place as the leader," said Sanjay Kaul, Managing Director, Service Provider Business, Cisco India and Saarc.

"Our association with Cisco provides us the ability to extend our 'SonyLIV' offerings to a new set of consumers, allowing them access to our vast content catalogue," said Uday Sodhi, EVP and Head-Digital Business, in a statement.

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