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Subway Promotes Sub Of The Day In New Television Campaign

Subway Promotes Sub Of The Day In New Television Campaign
Highlights

SUBWAY® the world’s largest Quick Service Restaurant chain has launched a new Television Campaign promoting its popular Sub Of The Day (SOTD) offer....

SUBWAY® the world’s largest Quick Service Restaurant chain has launched a new Television Campaign promoting its popular Sub Of The Day (SOTD) offer. The pan India campaign showcases the offer which features a different submarine sandwich (sub) everyday from SUBWAY®’s wide range of vegetarian and non-vegetarian subs at an attractive price of Rs 99 plus taxes.


Mr Sanjiv Pandey, Marketing Manager, Subway Systems India Pvt. Ltd. said, “Sub Of The Day is a popular value programme for our customers. It also gives them an exciting reason to visit their favourite SUBWAY restaurant, more often. Through this television campaign, we are attempting to deliver a potentially complicated message through a cute, well-crafted story that tries to get the message across in a clear yet memorable way.”

The story revolves around the real life insight of ‘kal kya hoga’ meaning that while one might not know what the future holds, SOTD is something that a SUBWAY® lover could always be sure of. A different sub everyday at an attractive price is something anyone could enjoy eating and recommending to friends.

The television campaign portrays this notion through a situation involving two young girls, one of them about to get married. The other girl is her friend who has accompanied her for the pre-wedding shopping spree. They have decided to take a break and grab a bite at a SUBWAY® restaurant.

The film starts with this casual banter between both girls, wherein the bride-to-be expresses apprehension about her next phase in life saying “Main shaadi toh kar rahi hun par pata nahin kal kya hoga!." To this, her free-spirited friend replies quickly, “Kal?! Chicken Ham! Aur parson Mexican Patty”-- this comment while brightening her friend’s mood also introduces SUBWAY’s SOTD offer in a witty twist, in an unexpected moment.

Mr Joy Mohanty, National Creative Director, Publicis Capital, commented, "In our search to present the superb width of the Subway offering in a relevant and a unique way, we took a leaf out of the lives of young people, from the real-life dilemmas they are often confronted with. Done with a humorous twist, that comes with a cheeky ending, a thought that brings us back to the delight in choice.”
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The TVC went on air on September 07, 2015.

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