GenY Medium to promote Apollo Health

City-based digital marketing company, GenY Medium (GenY has bagged the mandate of Apollo Health & Lifestyle Limited (AHLL), a subsidiary of Apollo Hospitals Enterprise Limited (AHEL).

As part of this mandate, Gen Y will handle the digital advertising, performance marketing, social media & listening and reputation management for the company and their healthcare models like Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women & Child and Apollo Spectra for planned surgery.

Speaking on the win, Yashwant Kumar, CEO at GenY Medium said, “This furthers our depth within the healthcare domain. I am sure our technology and analytics centric approach and specialisation in healthcare will help us drive the desired business results for the Apollo retail brands.”