Max Bupa introduces digital solutions

Max Bupa Health Insurance announced an exclusive three-way tie up with GOQii. The alliance combines the strength of a health insurer and a digital health and wellness expert to provide holistic health and wellness offerings to serve the evolving health needs of the digital customer.

Max Bupa proposes to offer its consumers, ready access to GOQii’s unique personalised wellness engine which is equipped with solutions such as health coaching and health management tools Commenting on the alliance, Ashish Mehrotra, MD and CEO, Max Bupa said, “Over the last few years, we have seen a significant increase in uptake of health insurance among customers under the age of 35 years.

This segment is very active digitally. It is predicted that by 2019, two out of five internet users will use a health app. Engagement with such tools could be as high as 50 per cent. Offering pre-emptive wellness solutions for maintaining their health is one effective way to engage with young customers and encourage them to buy health insurance.”

Talking about the partnership, Anika Agarwal, SVP and Head-Marketing, Digital and Direct Sales, Max Bupa said, “Of the overall health insurance purchase, currently 14 per cent customers are digitally influenced. However, by 2020, the same is expected to be upwards of 50 per cent.” Commenting on the alliance, Vishal Gondal, Founder and CEO, GOQii said, “At GOQii, we respond to consumer insights with the help of technology innovations to offer fitness products and services which blend seamlessly in a consumer’s lifestyle and add value”.

Kalpana Sampat, CEO of Swiss Re India Branch, added, “We are delighted to partner with Max Bupa and GOQii. With the opening of our India branch, our focus is to develop sustainable practices in health insurance. Our aim is to support insurers and tap into the opportunities that the digital healthcare ecosystem presents, and encourage consumers to adopt a healthier lifestyle.”