Prione Business Services Pvt Ltd, a joint venture between Catamaran Ventures and Amazon, today announced the expansion of its footprint to over 50 cities in India through direct presence and Franchisee partners. Since its inception in 2014, Prione has empowered over 42,000 small and medium businesses (SMBs) across India effectively adopt digital technologies to sell their products in the online marketplace.

With the expansion, Prione will tap into a wider SMB market and include diverse product category offerings like Apparel, Electronics, Books, Home Decor and Jewellery. “India has an SMB base of 50 million sellers.

A majority of the current e-commerce sellers are primarily based in metros like Delhi, Mumbai and Bengaluru. However, we are witnessing the e-commerce market growing and demand for products from tier 2 and 3 cities increasing.  Factors like increased smartphone adoption and internet penetration are the key growth drivers in this change,” says Sandeep Varaganti, COO of Prione.

“Prione is looking to expand its reach and enable these untapped markets through our Franchisee Partner Program so that sellers are digitally empowered to sell across borders and get easier access to a wider marketplace,” he adds. 

Prione’s Franchisee Partner Program focuses on setting up seller acquisition and servicing hubs partnering with qualified service partners in cities like Erode, Bhopal, Bhubaneswar, Gwalior, Amritsar, Solapur, Nashik and Jabalpur to name a few.

There are three services that Prione’s Franchisee partners provide to sellers in these cities, namely - seller acquisition and training, product imaging, and short term account management. Extensive training sessions and special workshops are conducted in these cities by the partner program to businesses who want to start selling online.