Bangalore Metro to Earn ₹25 Crore Annually from Advertising on Trains
Representational Image.Bangalore Metro has partnered with Mudra Ventures and Lokesh Outdoor for advertising on Purple and Green Line trains. The deal expects ₹25 crore annual revenue.
Bangalore Metro Rail Corporation Limited (BMRCL) has signed a seven-year deal with Mudra Ventures and Lokesh Outdoor. They will get advertising rights for the Purple and Green Line trains.
Mobile Ad Space on Trains
The deal allows full-train wrapping and interior advertising. This means the trains will have ads inside and outside.
Expected Revenue
BMRCL expects to earn ₹25 crore every year from these ads.
BMRCL’s Goal
BMRCL Managing Director, M. Maheshwar Rao, said:
"This partnership will help us offer great metro services while making money for the city’s development."
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