Kerala to launch Clean Kerala Initiative piloted by Responsible Tourism Mission

Kerala to launch Clean Kerala Initiative piloted by Responsible Tourism Mission

Tourism industry agrees to plan for 'Green Code of Conduct'.

Thiruvananthapuram: The tourism industry in Kerala has unanimously agreed on an action plan for implementing a 'Green Code of Conduct' in nine major tourist destinations and accommodation units in the state. A decision in this regard was taken on Thursday at a two-day workshop held to mark the launch of 'Clean Kerala Initiative' piloted by Responsible Tourism Mission (RT) with the co-operation of stakeholders in the tourism sector.

As per the action plan, at least two of these centres would be converted into RT-practising destinations before December 31. Besides, by September 30, possible accommodation units in different parts would be declared plastic-free. The programme was organised by RT Mission, in association with Kerala Travel Mart (KTM) and local self- government institutions, to push the plans to keep prime tourism destinations plastic and garbage-free.

Tourism minister Kadakampally Surendran had launched the initiative on Wednesday. Nine destinations -- Kovalam, Munnar, Alappuzha, Kumarakom, Wayanad, Fort Kochi, Kollam, Thekkady, and Bakel -- have been identified for the implementation of the new project in the first phase from a list of 21 destinations.

The project would take these tourist centres to Green Certification platform by making them the focus of eco-friendly and responsible tourism activities. On a concluding day, cloth bags for the selected nine destinations were distributed. Consultant of Haritha Keralam Mission N Jagajeevan inaugurated the programme by handing over a cloth bag president, Kerala Travel Mart (KTM), Baby Mathew Somatheeramn. Coordinator of Kerala RT Mission Rupeshkumar K presented a draft of classification guidelines for destination certification and roadmap for 'Clean Kerala Initiative.'

With the implementation of the project in places where RT activities in socio-economic sectors have already become successful, the state would have tourism destinations that have adopted cent per cent RT initiatives.

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