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Joyalukkas earmarks Rs 100 crore for charitable initiatives
In Short
The funds will support housing for disadvantaged families, girls' education, elderly care, medical assistance, women's empowerment and environmental conservation. A transparent mechanism will be introduced to ensure benefits reach deserving beneficiaries.

Joyalukkas earmarks Rs 100 crore for charitable initiatives
Kochi: Joyalukkas Group has announced a `100-crore allocation to expand its charitable initiatives and support underprivileged communities across the country. The announcement was made by Kerala Chief Minister V D Satheesan during the 70th birthday celebrations of Dr Joy Alukkas, Founder and Chairman of the global jewellery group, in Kochi.
The funds will support housing for disadvantaged families, girls' education, elderly care, medical assistance, women's empowerment and environmental conservation. A transparent mechanism will be introduced to ensure benefits reach deserving beneficiaries.
Dr Joy Alukkas said the group was committed to building an inclusive society through grassroots-level development. Its existing initiatives include financial assistance to dialysis patients, free pacemakers, scholarships under the 'Joy of Hope' programme and construction of over 550 houses across five southern states.
The group has also undertaken disaster relief and environmental conservation programmes.
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