Bacial, the butt facial for women

London: A new beauty treatment for the 'butt', which costs around 300 pounds, is gaining popularity amongst beach going women in New York.

The 'butt facial' or 'bacial', promises to enhance the buttocks in a 40-minute procedure, using lasers, chemical peels and moisturisers to tone and smooth out the skin, the Daily Star reported.

Judith Liriano, 21, who went through the treatment, said that she felt really confident on the beach after her "booty facial", as it made her butt even colored, toned and firmer.

Esthetician Amanda Sanzone, who performs the procedure said that the treatment is very important to a lot of people who get self conscious about the skin on their butts, as it helps boost their confidence by making them feel comfortable in bikini.