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Tata is India's most creative brand followed by Samsung LG and Sony
Highlights
Being creative in its branding is not such an easy task for any company. Creativity is the strategy ability to cope with situations to create better or new solutions combining innovating thinking and efficacious application.
India: Being creative in its branding is not such an easy task for any company. Creativity is the strategy ability to cope with situations to create better or new solutions combining innovating thinking and efficacious application. Tata, one of India's largest company is ranked as India’s Most Creative brand by TRA Research Pvt. Ltd., (formerly Trust Research Advisory), a Comniscient Group company. The revelation was a part of a study conducted across 16 cities by the brand insights company. Contrary to general perceptions Creativity is one of the three operators under“Rational Appeal” in TRA’s proprietary Brand Attractiveness Model.
The South Korean multinational company Samsung Mobiles ranked second on Creativity followed by LG and Sony respectively. Honda was ranked in the fifth position, succeeded by technology giants Hewlett Packard (HP) at sixth and Dell at seventh. The eighth, ninth and tenth ranked brandsfeature Nokia, Maruti Suzuki and Bajaj respectively.
Commenting on Tata’s status as India’s Most Creative Brand, N. Chandramouli, CEO, TRA stated,“ Creativity is not just viewed from a point of novelty, entertainment and utility alone, but from a position of future risk amelioration and protection.Tata is a pioneer, one willing to take risks and go through unchartered territories to deliver better or new solutions.When brands display Creativity, they demonstrate an ‘intellectual’ ability to deal with the future better.”
About TRA (formerly Trust Research Advisory):
TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India's Most Attractive Brands & India’s Most Trusted Educational Institutes.
About India’s Most Attractive Brands 2015 Report:
India’s Most Attractive Brands 2015 Report (ISBN:978-81-920823-3-2), the second in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness. This year’s research was conducted among 2312 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 17,000 brands, making it the most intensive study on Brand Attractiveness across the globe.
INDIA’S TEN MOST CREATIVE BRANDS
Ranking - Brand Name
1 - TATA
2 - SAMSUNG MOBILES
3 - LG
4 - SONY
5 - HONDA
6 - HEWLETT PACKARD
7 - DELL
8 - NOKIA
9 - MARUTI SUZUKI
10 - BAJAJ
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