Videocon eyes 15% share in AC market

Videocon eyes 15% share in AC market
Highlights

Videocon Industries is targeting 15 per cent share in air conditioners market by selling six lakh units during the current fiscal. The company, which had 10 per cent market share last fiscal, launched eight split AC models under Aryabot range on Tuesday.

Launches 8 new AC models under Aryabot range

Hyderabad: Videocon Industries is targeting 15 per cent share in air conditioners market by selling six lakh units during the current fiscal. The company, which had 10 per cent market share last fiscal, launched eight split AC models under Aryabot range on Tuesday.

To achieve the higher market, the company is planning to enhance its sales network across the country to 9,000 outlets from the present 7,000. “The AC market is growing rapidly in the country driven by technology, infrastructural developments, and increase in the consumer spending.

We are expecting to sell total 6 lakh units this year and plan to increase our market share in the ACs segment to 15 per cent from 10 per cent,” Sanjiv Bakshi, COO, Videocon Air Conditioner Division.

The company is betting big on the newly-launched Aryabot range to enhance its market share as the new air conditioners come with features like ability to pair up with smartphones and smartwatches, allowing GPS access.

The features responds to the user's GPS location to switch off the AC when one leaves the house and switches it on before one enters the premises. Besides, the range comes with USB slot for a web cam connection that can be utilised to stream live video on the smartphone.

Priced between Rs 34,000-Rs 39,000, the Aryabot split AC range complies with BEE star ratings and are available in 1 tonne and 1.5 tonne segments.

“Aryabot undoubtedly is one of our biggest creations. It truly defines path breaking technology and stands class apart from any other AC in the world,” said Akshay Dhoot, Head of Technology and Innovation, Videocon.

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