Khushi for Telugu States
DishTV has launched its campaign, ‘Khushi’ for subscribers in Telangana and Andhra Pradesh.
Customers given the ‘power to create their own TV channel pack’
DishTV has launched its campaign, ‘Khushi’ for subscribers in Telangana and Andhra Pradesh. DishTV, in a bid to cater to the specific needs of Telugu audience (who currently rely on analogue cable or free to air channels broadcasted by DTH services lacking in Telugu content) has created a plan that gives the user the freedom to choose and make their own monthly pack.
With this, a customer can choose the Khushi Pack at Rs 99 with 150+ channels and services in digital quality with 45 South Indian channels that include 11 popular Telugu channels. For customers who will switch from analogue cable to DTH, DishTV has made their selection easier with options by providing them a choice of custom-made 17 entertainment add-on packs ranging from Rs 25 to Rs 75 per month and regional add-ons starting from Rs 10 per month.
Also, subscriber can avail wholesome and complete Telugu entertainment at as low as Rs 139 per month. Speaking on the occasion, Arun Kapoor, CEO, DishTV said, “Over the years we have observed the trend of the viewer preferences prevailing in the Tier 2 and Tier 3 markets. They have an inclination for regional content. Keeping this in mind DishTV has always been at the forefront to provide innovative solutions to enhance the TV viewing experience for our subscribers in regional markets.”