Twitter rolls out customised emoji

Micro-blogging website Twitter has introduced a special emoji for the tenth season of reality TV show "Bigg Boss". When people tweet using hashtags like #BiggBoss, #BiggBoss10 and #BB10, the eye symbol of the show will be activated next to the hashtag.

The emoji was launched on Sunday. According to a statement issued by the site, conversations around "Bigg Boss 10" on the social networking site reached more than 1,11,000 tweets as the show premiered on Colors channel on Sunday.

Viral Jani, Head of TV Partnerships, Twitter India, said: "Each year, we raise the bar with 'Bigg Boss' and introduce viewers to new innovations on the platform, and the first-ever Bigg Boss emoji will add to the craze.”