Sankranthi is a very special festival to the people down the south, especially the Telugu speaking people. As it is a harvest festival, people are involved in many entertainment activities, and cinema plays a big role during Sankranthi. That's why many biggies eye on Sankranthi release of their movies.
Nandamuri Balakrishna is one of the heroes who shows keen interest to release his movies during Sankranthi. Balakrishna's Gautami Putra Satakarani and Jai Simha hit the screens during Sankranthi in the past two years. Seems like he is eyeing on the Sankranthi release of his upcoming movie too.