Tourism potential in Telangana to be exploited

Tourism potential in Telangana to be exploited
Highlights

What’s the essence of Telangana? The aroma of biryani, slow-cooked over wood fire, a unique flower festival, beautiful waterfalls inside pristine tiger forests, the city’s most prominent landmark Charminar and Salar Jung Museum and a modern IT hub:

Projects with a total outlay of over Rs 100 crore are being executed with the assistance of the Central and State governments

What’s the essence of Telangana? The aroma of biryani, slow-cooked over wood fire, a unique flower festival, beautiful waterfalls inside pristine tiger forests, the city’s most prominent landmark Charminar and Salar Jung Museum and a modern IT hub: all these have led the newly-created state of Telangana to dream big about its tourism potential.

Barely three months into existence, India's 29th state, Telangana, has set its eyes on developing a robust tourism industry by investing Rs 100 crore to erect hospitality infrastructure, increase convenience for in-bound travellers and promote its unique cultural identity.

"Tourism being a thrust area, there is no dearth of resources for development of infrastructure. Projects with a total outlay of over Rs 100 crore are being executed with the assistance of the Central and State government," Telangana's principal secretary for planning, tourism and culture BP Acharya said.

"We are in the process of identifying many more new initiatives. The State government already has a tax incentive policy in place to promote the industry," he added.

According to Acharya, the State government will make efforts to promote the industry as a positive multiplier effect for the economy. Hyderabad is currently a major draw for Meetings, Incentives, Conferences and Exhibitions (MICE) activities, due to its robust IT industry, world class convention centre and modern airport.

Hyderabad's rich culinary traditions, made famous by the uniquely cooked biryanis, the cultural attributes and historical sites, have remained intact since the time of the Nizams.

However, apart from the capital, the state wants to promote unexplored destinations like tiger reserves at Kawal, Jannaram, Tadavai and Mannanur which are being developed for adventure and eco-tourism. Cultural events such as Bathukamma, India's largest flower festival, is another attraction that the state wants to promote.

"Bhatukamma, India's largest festival of flowers, is a unique platform to celebrate life and womanhood and also the cultural identity of Telangana," Acharya added. The festival, which is the Telangana equivalent of the north Indian Navaratri, saw 35 tonnes of flowers used by over 25,000 women to offer floral tributes to Goddess Gouri. The state is also trying to attract top hotel chains, which already have multiple properties in Hyderabad.

(With agency inputs)

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